Pharmaceutical Marketing Mix Strategies: An Indian Perspective Год выпуска: 2012Автор: Harpreet Singh, G. S. BatraИздательство: Страниц: 132ISBN: 3848414538Описание Though India has become a lucrative market for pharmaceuticals, liberalization and Globalization has thrown up a variety of challenges and opportunities. Pharmaceutical marketing Mix Strategies aims to understand the practices being followed by the major pharma companies in India. Building on an understanding of the pharmaceutical marketing activities, the book defines the pharmaceutical Marketing Mix Strategies.
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