Can Water Become More Appealing Through Enhanced Design and Marketing? Год выпуска: 2010Автор: Gisli Thorsteinsson and Tom PageИздательство: LAP Lambert Academic PublishingСтраниц: 76ISBN: 9783843358224Описание Most research on the bottled water industry only addresses environmental or quality issues. This research, however, examines how tap water can be made more appealing to consumers. It, furthermore, explores in detail why consumers favour bottled water over tap water and why consumers choose certain brands of bottled water over others? Finding answers to these questions enables strategies to be formulated to make tap water more appealing through design and marketing.
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Надя Здравствуйте!!! Сегодня я защитила диплом на 4! спасибо вам тоже! теперь мы больше не будем доставать вас своими глупыми вопросами!!! :) было приятно с вами работать! удачи вам!!!
