Год выпуска: 2010 Автор: Gisli Thorsteinsson and Tom Page Издательство: LAP Lambert Academic Publishing Страниц: 64 ISBN: 9783843366489
Описание
This book demonstrates an investigation to distinguish what factors make premium packaging more premium than that of the mass products. The following questions were used to lead the work: 1. How much influence does packaging have on a consumer''s decision? 2. What specific techniques are used by the premium packaging products? 3. Which of the techniques are most effective in making the packaging premium? 4. How can these techniques be measured empirically?
