Innovative Packaging Design for Fast Moving Consumer Goods Год выпуска: 2010Автор: Gisli Thorsteinsson and Tom PageИздательство: LAP Lambert Academic PublishingСтраниц: 64ISBN: 9783838355474Описание There are many research reports regarding packaging and its guidelines of design and development being well designed to maximise consumer interest, but premium and mass brands with their split in the market is not a well explored subject matter. This book examines packaging techniques and methods, moreover on psychological reasoning behind user and consumer decisions. It also uncovered strong links to standard pack design within both industries being a foundation for brands to build upon with special decorations and finishes to customise and dictate what user market the product is aimed at.
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Елена Марина, спасибо большое за проделанную работу!!! Я защитила диплом после вашего сопровождения на 5!
