Год выпуска: 2010 Автор: Abaineh Degaga Издательство: LAP Lambert Academic Publishing Страниц: 116 ISBN: 9783838393902
Описание
Marketing is a highly pervasive discipline which tremendously affects business activities. The study is conducted with respect to "Marketing Practice and its Impact on Sales" particularly in light of lottery marketing. Impact of marketing mix elements, that is, product, price, promotion, and distribution in lottery marketing was assessed. The administration offers varieties of lotteries to the market which are issued at different times. The price the administration charges for the different types of products it offers to the market currently is rated to be fair by large number of respondents, but there are respondents who strongly believe the price need to be reduced so as to induce customers to buy it more frequently. Vendors play a crucial role in selling the administration''s products as majority of customers buy lottery being influenced by their approach. Vendors serve as both salesperson and promotional means. Various promotional tools are being employed by the...
