Moving from Practice towards Science Год выпуска: 2010Автор: Mauritz Borjeson and Andreas PetterssonИздательство: LAP Lambert Academic PublishingСтраниц: 104ISBN: 9783838384467Описание Moving from Practice towards Science - Defining Go- To- Market model and setting it up to turn potential into profit was written in 2009 as a response to the challange within high tech IT firms to organize their sales and marketing resources to achieve maximum market leverage. Managers across industries and across borders are struggling with expensive yet growth-limiting sales channels. The authors have come up with a set of solutions to Go-To-Market challenges managers are wrestling with; solutions grounded and explained in a way compelling to most executive managers.
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Anastassia Спасибо вам огромное!!!Сегодня защитилась на 4. Пристали к тому, что у меня практически одни русские источники и значит неполное представление о ситуации
