Год выпуска: 2012 Автор: Prashant Mehta Издательство: LAP Lambert Academic Publishing Страниц: 108 ISBN: 9783659147302
Описание
Indian retail organisations need to be prepared for a quick scale up across various dimensions viz: people, processes, supply chain, and technology in addition to identifying the right retail formats and value proposition for the Indian consumer.The Indian Retail sector has caught the world’s imagination in the last few years, topping the list of most attractive retail destination for three years in a row. It had retail giants like Wal-Mart, Carrefour, and Tesco sizing up potential partners and waiting to enter the fray . Modern Retail has seen a significant growth in the past few years with large scale investments made by Indian corporate houses primarily in Food and Grocery retailing in a bid to capture the large potential of the USD 300 Billion market. Foreign apparel brands including luxury brands have set up shop in India through Franchisee/ Joint Venture route and have expanded rapidly in the last few years. Multi-brand retailing has currently been banned for foreign investment....
