Год выпуска: 2012 Автор: Bhagvan Karnavat,Mitulkumar Deliya and Bhavesh Parmar Издательство: LAP Lambert Academic Publishing Страниц: 160 ISBN: 9783659221859
Описание
The objective is to study of female consumers’ perception regarding functional and psychological attributes govern a consumer’s choice of an Apparel Retail Outlet. We also study reasons behind buying branded apparels. Toward this we first make specific research hypotheses based on the functional and psychological attributes. Next we describe the descriptive design used to test these hypotheses. Then we have used non probability convenience sampling method and the sample size taken is 134 female respondents. This project is about the female consumer behavior for organized apparel store and for this we have used the Questionnaire survey method for the research purpose. Then the results, based on analysis of data collected are presented. Finally, we conclude our objectives based on result of analysis.
