Год выпуска: 2012 Автор: Marek Jemala Издательство: LAP Lambert Academic Publishing Страниц: 196 ISBN: 9783659131509
Описание
"The best way to predict the future is to create it." (Peter Drucker) "The real role of long-term planning is not to predict the future nor to preparing plans, but to increase our capacities to understand the future more clearly." (Arie de Geus, Planning manager, Royal Dutch Shell) "Foresight is not based on the notion that the future is predictable, but on the assumption that people can look into the future and try to shape its predictable ways." (Dr. Kerstin Cuhls, - Prof. Hariolf Grupp, Fraunhofer-Institut of Innovation Research).... The key question of this book can be set as follows: Why international institutions, governmental bodies or corporate managers invest so much time, efforts, money and know-how to establish extensive teams with one major task: to anticipate future trends and risks, and to set them as goals into their strategies? This answer can be simple, but also very challenging and requiring a more complex study. Simply, because classical intra-institutional...
