Год выпуска: 2010 Автор: Nattavud Pimpa Издательство: LAP Lambert Academic Publishing Страниц: 172 ISBN: 9783838362496
Описание
International Education has become a global industry, driven by aggressive marketing overseas of degree programs by universities. Actors in international education are contributing to the new phase of international education industry. International education providers, thus, need to acknowledge the developments, understand marketing strategies and address the challenges of the future. By investigating Australian international education industry, this book explores the concepts and practices of international marketing strategies from Australian educational institutions. Marketing lessons and strategies from Australian international education are the highlight of this book.