Category Killers: The Retail Revolution and Its Impact on Consumer Culture Год выпуска: 2005Автор: Robert SpectorИздательство: Страниц: 272ISBN: 1578519608Описание Retail is a dog-eat-dog world—and nobody has cannibalized market share more ruthlessly or influenced consumers, communities and competition around the world more profoundly than “category killers” like Wal-Mart, Toys R Us, and Costco This book explores how they did it, what other companies can glean from their killer strategies, and what’s next in retail’s future.
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