Год выпуска: 2005 Автор: James Bamford Издательство: Страниц: 215 ISBN: 0759363595
Описание
Customer Relationship Management (CRM) product vendor professional services know some secrets. So do their integrators. Perhaps they are not so much clandestine as they are rarely recognized as truths that should be considered as manageable risks by the firms that plan to implement CRM as enterprise wide solutions. This book uses Customer Relationship Management (CRM) technologies as the vehicle to provide a structured approach to managing enterprise wide solutions. However, the concepts and constructs explained are just as applicable to the management of other complex information technology solutions, such as Enterprise Resource Planning (ERP). For those who are advanced in the art and science of managing I/T projects, CRM or not, enterprise wide not withstanding, and independent of the technology or critical impact upon the enterprise, this book is likely to provide perspectives that have yet to be encountered or considered. With ultimate success riding on the ability to relate...