Market New Products Successfully: Using Simulated Test Maket Technology Год выпуска: 2005Автор: Kevin J. Clancy, Peter C. Krieg, Marianne McGarry WolfИздательство: Страниц: 368ISBN: 0739111795Описание Market New Products Successfully is the definitive guidebook for using simulated test marketing (STM), a technology that can help companies dramatically improve the odds of introducing a successful new product or service. The book examines why STM is important, what the differences are between the major systems, how to do a simulation, and what insights it offers a marketing plan. It is the ultimate guidebook for any smart marketer looking to improve the financial outcome of the innovation process.
Похожие книги
Vijay Mahajan, Eitan Muller, Yoram Wind. New-Product Diffusion Models (International Series in Quantitative Marketing, Vol 11). – М.: , 0. – 0 с. Matthew Yubas. Product Idea to Product Success: A Complete Step-by-Step Guide to Making Money from Your Idea. – М.: , 0. – 0 с. Gary L. Lilien, Arvind Rangaswamy. New Product and Brand Management: Marketing Engineering Applications, Second Edition. – М.: , 0. – 0 с. Dale Brethauer. New Product Development and Delivery: Ensuring Successful Products Through Integrated Process Management. – М.: , 0. – 0 с. Carol Alexander. Risk Management and Analysis, New Markets and Products (Wiley Series in Financial Engineering). – М.: , 0. – 0 с. Glen L. Urban, John R. Hauser. Design and Marketing Of New Products. – М.: Prentice Hall, 1993. – 732 с. Robert J. Thomas. New Product Success Stories: Lessons from Leading Innovators. – М.: , 0. – 0 с. Market Failure or Success: The New Debate (In Association With the Independent Institute). – М.: , 2003. – 0 с. Ph.D, CEO Robin Karol, Co-Director Beebe Nelson. New Product Development For Dummies (For Dummies (Business & Personal Finance)). – М.: , 2007. – 384 с. Kevin J. Clancy, Peter C. Krieg, Marianne McGarry Wolf. Market New Products Successfully: Using Simulated Test Maket Technology. – М.: , 2005. – 368 с. Aspatore Books Staff. Leveraging Marketing Innovation for Optimal Results: Leading CMOs on Distinguishing Your Brand, Discovering the Next Big Idea, and Using Partnerships to Expand Your Business (Inside the Minds). – М.: , 2009. – 124 с. Craig V. Thompson. 11 Easy Steps To A New Product: Marketing Tips For The New Online Marketer On Fast & Easy Ways To Get New Product Ideas And New Business Ideas Without ... On Product Development & Product Promotion. – М.: , 2011. – 88 с. Robert J. Thomas. New Product Success Stories. – М.: , 1995. – 352 с. Tarun soota. Designing framework for strategies fostering product development using QFD. – М.: LAP Lambert Academic Publishing, 2010. – 188 с. Paola Sinisgalli. The Italian Apparel Market: new production and distribution trends. – М.: LAP Lambert Academic Publishing, 2011. – 180 с. Tom Page. Disruptive Innovation – A Strategy for New Product Development?. – М.: LAP Lambert Academic Publishing, 2010. – 64 с. Benjamin Thoma and David O'Sullivan. Emerging New Product Development. – М.: , 2015. – 144 с. Образцы работ
Задайте свой вопрос по вашей теме
Контакты
Поделиться
Мы в социальных сетях
Реклама
Отзывы
Ярослав, 11.06 Спасибо за оперативность )))
