Experience the Message: How Experiential Marketing is Changing the Brand World Год выпуска: 2005Автор: Max LendermanИздательство: Страниц: 288ISBN: 0786715367Описание Experience the Message is an exciting guide to today's revolution in marketing that challenges long-held beliefs about how products are introduced and sustained on the consumer's highly cluttered radar screen. This book reveals how today's companies can use credible voices and sensory experiences to bring the brand?its essence and its benefits?to life, how a company stimulates interaction between the brand and consumers in meaningful locations, creating a positive and memorable association in places and at times where the consumer is most receptive to learning or interacting with a product or brand.
Похожие книги
Hamish Pringle, Marjorie Thompson. Brand Spirit: How Cause Related Marketing Builds Brands. – М.: John Wiley and Sons, Ltd, 2001. – 306 с. Joel l. Fleishman. The Foundation: A Great American Secret how Private Wealth is Changing the World. – М.: , 2012. – 736 с. Susan G. Davis. Spectacular Nature: Corporate Culture and the Sea World Experience. – М.: , 0. – 0 с. Alan R. Andreasen. Marketing Social Change: Changing Behavior to Promote Health, Social Development, and the Environment. – М.: Jossey-Bass, 1995. – 368 с. Jeffrey Sussman. Power Promoting : How to Market Your Business to the Top!. – М.: , 0. – 0 с. Alycia Perry, David Wisnom III. Before the Brand : Creating the Unique DNA of an Enduring Brand Identity. – М.: , 0. – 0 с. Tom Murphy. Web Rules: How the Internet is Changing the Way Consumers Make Choices. – М.: , 0. – 0 с. Johanna M Lockhart. How to Market Your School : A guide to marketing, public relations, and communication for school administrators. – М.: , 2005. – 0 с. Max Lenderman. Experience the Message: How Experiential Marketing is Changing the Brand World. – М.: , 2005. – 288 с. Harry Seggu. The You Economy: How Digital Media Is Changing The Online Economy. – М.: , 2010. – 238 с. Tyler Cowen. Creative Destruction – How Globalization is Changing the World?s Cultures. – М.: , 2004. – 192 с. Seth Stein. Disaster Deferred – How New Science Is Changing Our View of Earthquake Hazards in the Midwest. – М.: , 2010. – 320 с. Shehzad Nadeem. Dead Ringers – How Outsourcing is Changing the Way Indians Understand Themselves. – М.: , 2011. – 304 с. Lan Samantha Chang. The Modern Middle East – A Political History Since the First World War. – М.: , 2009. – 192 с. Anywhere: How Global Connectivity Is Revolutionizing The Way We Do Business. – М.: , 2011. – 288 с. Gene I. Maeroff. A Classroom of One: How Online Learning is Changing our Schools and Colleges. – М.: , . – с. Wally Olins: The Brand Handbook. – М.: Thames and Hudson Limited, 2008. – 112 с. Образцы работ
Задайте свой вопрос по вашей теме
Контакты
Поделиться
Мы в социальных сетях
Реклама
Отзывы
Наталья, 14.06 Я защитилась на 4. Спасибо!
