Год выпуска: 2004 Автор: Anton Shone, Bryn Parry Издательство: Delmar Thomson Learning Страниц: 246 ISBN: 1844800768
Описание
This is the essential guide for anyone who needs to know how to organize a special event?a festival, a celebration party, a media launch or an annual fete. The text contains clear, step-by-step guide including planning, budgeting, marketing and organization; a wide range of informative case studies from around Europe, including suggested websites and sources of reference material to consult and a set of useful planning forms to assist hose new to events organization. The authors? combination of industry experience, expertise and a lively approach makes this an ideal textbook for students of Events Management and related courses, as well as providing a valuable handbook for those new to organizing events.
