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Результаты поиска

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Лучшие результаты

  1. Alan Andreasen, Philip Kotler. Strategic Marketing for Non-Profit Organizations. – М.: Prentice Hall, 2007. – 504 с.
  2. Linda J. Popky. Promoting Your Non-Profit: Using Marketing to Help Your Organization Success in a Turbulent Time. – М.: , 2009. – 40 с.
  3. Jelena Miznikova and Mona Mirshamsi. Union is strength Knowledge is power. – М.: LAP Lambert Academic Publishing, 2010. – 88 с.

Дополнительные результаты

  1. E Williams. The Essential Non-Profit Public Relations Guide: Tips on Great Public Relations for Non-Profits. – М.: , 2012. – 52 с.
  2. Del Stewart. Social Media Marketing for Local Businesses and Organizations 2nd Edition: on Twenty Minutes a Day. – М.: , 2012. – 250 с.
  3. James Cutt, Vic Murray, Victor V. Murray. Accountability and Effectiveness Evaluation in Non-Profit Organizations (Routledge Studies in the Management of Voluntary and Non-Profit organizatioNs, Volume 2). – М.: , 0. – 0 с.
  4. Edward J. McMillan. Model Policies and Procedures for Not-for-Profit Organizations. – М.: , 0. – 0 с.
  5. James T. Mackey, Michael F. Thomas. Strategic Accounting for Managers: One Company's Road of Discovery. – М.: , 0. – 0 с.
  6. Stephen McNulty. Small Business Management for Government Contractors. – М.: , 2012. – 174 с.
  7. Bernard Guilhon. Technology and Markets for Knowledge - Knowledge Creation, Diffusion and Exchange within a Growing Economy (Economics of Science, Technology and Innovation Volume 22). – М.: , 0. – 0 с.
  8. Mark R. McNeilly. Sun Tzu and the Art of Business: Six Strategic Principles for Managers. – М.: , 0. – 0 с.
  9. Debbe Kennedy, Sally K. Green, Hewlett-Packard Company Foreword by Emily Duncan. Action: Moving Forward (Diversity Breakthrough! Strategic Action Series). – М.: , 0. – 0 с.
  10. Richard M. King. From Making a Profit to Making a Difference: How to Launch Your New Career in Nonprofits. – М.: , 0. – 0 с.
  11. Peter F. Drucker. Managing the Non-Profit Organization: Principles and Practices. – М.: , 0. – 0 с.
  12. J. Gregory Dees, Jed Emerson, Peter Economy. Strategic Tools for Social Entrepreneurs: Enhancing the Performance of Your Enterprising Nonprofit. – М.: John Wiley and Sons, Ltd, 2002. – 360 с.
  13. Mark E. Parry. Strategic Marketing Management: A Means-End Approach. – М.: , 0. – 0 с.
  14. Roger Courtney. Strategic Management for Non-Profit Organizations (Routledge Studies in the Management of Voluntary and Non-Profit Organizations). – М.: , 0. – 0 с.
  15. Stephen P. Osborne. The Voluntary and Non-Profit Sector in Japan. – М.: , 0. – 0 с.
  16. Anne McKinney. Resumes And Cover Letters For Managers: Job-winning resumes and letters for management positions (Anne McKinney Career Series). – М.: , 0. – 0 с.
  17. Ashish Arora, Andrea Fosfuri, Alfonso Gambardella. Markets for Technology: The Economics of Innovation and Corporate Strategy. – М.: , 0. – 0 с.
  18. Marios I. Katsioloudes. Global Strategic Planning: Cultural Perspectives for Profit and Non Profit Organizations. – М.: , 0. – 0 с.
  19. Stanley S Huang. Timing the Stock Market for Maximum Profits. – М.: , 0. – 0 с.
  20. Haig Nalbantian, Richard Guzzo, Dave Kieffer, Jay Doherty. Play to Your Strengths: Managing Your Internal Labor Markets for Lasting Competitive Advantage. – М.: , 0. – 0 с.
  21. Tracy Daniel Connors. The Nonprofit Handbook, 2002 Supplement : Management (Wiley Nonprofit Law, Finance and Management Series). – М.: , 0. – 0 с.
  22. Norton Paley. Marketing for the Nonmarketing Executive: An Integrated Resource Management Guide for the 21st Century. – М.: , 0. – 0 с.
  23. Richard E. Mallory. Management Strategy: Creating Excellent Organizations. – М.: , 0. – 0 с.
  24. Strategic Skills for Line Managers (New Skills Portfolio). – М.: , 0. – 0 с.
  25. Roger Kaufman, Hugh Oakley-Brown, Ryan Watkins, Doug Leigh. Strategic Planning for Success: Aligning People, Performance, and Payoffs. – М.: , 0. – 0 с.
  26. Bill Donaldson, Tom O'Toole. Strategic Market Relationships : From Strategy to Implementation. – М.: , 0. – 0 с.
  27. E. J. Nijssen, Ruud T. Frambach, Edwin J. Nijssen. Marketing Strategy: Creating Customer Value Through Strategic Marketing Planning - A Management Approach. – М.: , 0. – 0 с.
  28. Alan Andreasen, Philip Kotler. Strategic Marketing for NonProfit Organizations (6th Edition). – М.: , 0. – 0 с.
  29. Jean-Claude Larreche, Hubert Gatignon. MARKSTRAT3: The Strategic Marketing Simulation with Student Software. – М.: , 0. – 0 с.
  30. David Rosenthal, Lew G. Brown, David W. Rosenthal. Cases in Strategic Marketing. – М.: , 0. – 0 с.
  31. Frank Bradley. Strategic Marketing : In the Customer Driven Organization. – М.: , 0. – 0 с.
  32. Strategic Marketing Management (Butterworth-Heinemann Marketing Series). – М.: , 0. – 0 с.
  33. Chuck Pettis. Technobrands: How to Create and Use, Brand Identity to Market, Advertise and Sell Technology Products. – М.: , 0. – 0 с.
  34. A. Coskun Samli. Strategic Marketing for Success in Retailing. – М.: , 0. – 0 с.
  35. Rod Nichols. Successful Network Marketing for the 21st Century (PSI Successful Business Library). – М.: , 0. – 0 с.
  36. CIM Coursebook 02/03: Strategic Marketing Management: Planning and Control. – М.: , 0. – 0 с.
  37. Joseph Robert Liberto. Technology and Purpose: Data Systems and the Advancement of the Not-For-Profit Organization. – М.: , 0. – 0 с.
  38. Nigel Evans. Strategic Management for Travel and Tourism. – М.: , 2003. – 0 с.
  39. Norm Fintel. Effective Leadership: A Guide For Church And Nonprofit Organizations. – М.: , 2004. – 0 с.
  40. Marcy Lerner. Vault Guide to the Top Government and Non-Profit Legal Employers (Vault Career Library). – М.: , 2003. – 0 с.
  41. Ramin Shojai. Capital Markets and Non-bank Financial Institutions in Romania: Assessment of Key Issues and Recommendations for Development (World Bank Working Papers) (World Bank Working Papers). – М.: , 2004. – 0 с.
  42. Malvern J. Gross. Financial and Accounting Guide for Not-for-Profit Organizations (Financial and Accounting Guide for Not for Profit Organizations). – М.: , 2005. – 0 с.
  43. Robert Herbold. The Fiefdom Syndrome: The Turf Battles That Undermine Careers and Companies - And How to Overcome Them. – М.: , 2004. – 0 с.
  44. Richard F. Larkin. Wiley Not-for-Profit GAAP 2005 : Interpretation and Application of Generally Accepted Accounting Principles for Not-for-Profit Organizations (Wiley Not for Profit Gaap). – М.: , 2004. – 0 с.
  45. John M. Bryson. Strategic Planning for Public and Nonprofit Organizations: A Guide to Strengthening and Sustaining Organizational Achievement. – М.: Jossey-Bass, 2004. – 464 с.
  46. Ph.D., Charles B. Dygert. Creating a Culture of Success : Fine-Tuning the Heart and Soul of Your Organization. – М.: , 2004. – 0 с.
  47. Craig Settles. I Only Have ROIs for You. – М.: , 2004. – 0 с.
  48. Strategic Marketing in Library and Information Science. – М.: , 2003. – 0 с.
  49. Brian E. Dollery. The Political Economy of the Voluntary Sector: Reappraisal of the Comparative Institutional Advantage of Voluntary Organisations. – М.: , 2004. – 0 с.
  50. Ferdinand J. Burger. Church Management Basics. – М.: , 2004. – 0 с.
  51. Strategic Marketing in Library and Information Science. – М.: , 2003. – 0 с.
  52. Mark E. Parry. Strategic Marketing Management (The Mcgraw-Hill Executive Mba Series). – М.: , 2004. – 0 с.
  53. Inside the Minds: Managing for Profits - CEOs from Shuffle Master, BioReliance, AccuCode & More on Key Strategies for Increasing Profits Exponentially in Any Economy (Inside the Minds). – М.: , 2004. – 0 с.
  54. James Stephenson. 202 Things You Can Buy and Sell For Big Profits! (202 Things You Can Buy & Sell for Big Profits). – М.: Entrepreneur Press, 2004. – 320 с.
  55. James Stephenson. 202 Things You Can Make and Sell for Big Profits (202 Things You Can Make & Sell for Big Profits). – М.: Entrepreneur Press, 2005. – 320 с.
  56. Jocelyne Daw. Cause Marketing for Nonprofits: Partner for Purpose, Passion, and Profits (AFP Fund Development Series) (The AFP/Wiley Fund Development Series). – М.: , 2006. – 312 с.
  57. Richard F. Larkin, Marie DiTommaso. Wiley Not-for-Profit GAAP 2007: Interpretation and Application of Generally Accepted Accounting Principles for Not-for-Profit Organizations (Wiley Not for Profit Gaap). – М.: , 2007. – 512 с.
  58. Susan Benjamin. "Instant Marketing for Almost Free: Effective, Low-Cost Results in Hours, Days, or Weeks". – М.: , 2007. – 304 с.
  59. Mike Meldrum, Malcolm McDonald. Marketing in a Nutshell: Key concepts for non-specialists. – М.: , 2007. – 320 с.
  60. Bonita Kolb. Tourism Marketing for Cities and Towns: Using Branding and Events to Attract Tourists. – М.: , 2006. – 328 с.
  61. Steven A Finkler. Financial Management For Public, Health, and Not-for-Profit Organizations (2nd Edition). – М.: , 2004. – 672 с.
  62. Lisa S. Spiller, Martin Baier. Contemporary Direct Marketing. – М.: , 2004. – 432 с.
  63. Marios I. Katsioloudes. Strategic Management: Global Cultural Perspectives for Profit and Non-Profit Organizations. – М.: Butterworth-Heinemann, 2006. – 408 с.
  64. Robert Hahn. Information Markets: A New Way of Making Decisions. – М.: , 2006. – 216 с.
  65. The Governance of Not-for-Profit Organizations (National Bureau of Economic Research Conference Report). – М.: , 2006. – 255 с.
  66. Erica Olsen. Strategic Planning For Dummies (For Dummies (Business & Personal Finance)). – М.: , 2006. – 360 с.
  67. Chris Argyris, David A. Schon. Media Promotion & Marketing for Broadcasting, Cable & the Internet, Fifth Edition. – М.: Prentice Hall, 2006. – 305 с.
  68. Douglas West, John Ford, Essam Ibrahim. Strategic Marketing: Creating Competitive Advantage. – М.: Oxford University Press, 2006. – 580 с.
  69. David L Hancock. Guerrilla Marketing for Mortgage Brokers: How to Steal Customers From Your Competition. – М.: , 2004. – 208 с.
  70. Alan Andreasen, Philip Kotler. Strategic Marketing for Non-Profit Organizations. – М.: Prentice Hall, 2007. – 504 с.
  71. Phil Fragasso. Marketing for Rainmakers: 52 Rules of Engagement to Attract and Retain Customers for Life. – М.: , 2008. – 304 с.
  72. Matt Makowicz. A Guide to MARKETING Managed Services - faster, easier & for greater profit. – М.: , 2008. – 260 с.
  73. Ibp Usa. Global Non Profit Organizations Directory vil 1 Eastern Europe (World Business, Investment and Government Library). – М.: , 2008. – 300 с.
  74. Alan Sharpe. Mail Superiority: How to Run a Profitable Annual Direct Mail Fundraising Program. – М.: , 2008. – 271 с.
  75. Alexander Chernev. Strategic Marketing Management, 3rd Edition. – М.: , 2008. – 260 с.
  76. Alexander Chernev. Strategic Marketing Management. – М.: , 2008. – 260 с.
  77. Madhu Viswanathan, S. Gajendiran, R. Venkatesan. Enabling Consumer and Entrepreneurial Literacy in Subsistence Marketplaces (Education in the Asia-Pacific Region: Issues, Concerns and Prospects). – М.: , 2008. – 224 с.
  78. Bonita Kolb. Marketing Research for Non-profit, Community and Creative Organizations. – М.: , 2008. – 290 с.
  79. Ibp Usa. Global Non Profit Organizations Directory. – М.: , 2008. – 300 с.
  80. Esq., F.A. Johnson II. Vision to Fulfillment: The Non-Profit Developer's Training Manual. – М.: , 2008. – 252 с.
  81. Dr. Jon C. Stephens. Skinny Finance: Creating a more efficient finance department for non-profit institutions. – М.: , 2008. – 150 с.
  82. Ibp Usa. Common Market for Eastern and Southern Africa (COMESA) Handbook (World Strategic and Business Information Library). – М.: , 2008. – 300 с.
  83. Ibp Usa. Professional Internet Advertising for Non Profits and Charitable Organizations Handbook (World Strategic and Business Information Library). – М.: , 2008. – 300 с.
  84. Winton Churchill. Email Marketing for Complex Sales Cycles: Proven Ways to Produce a Continuous Flow of Prospects and Profits with Effective Spam-Free Email System. – М.: , 2008. – 160 с.
  85. Winton Churchill. Email Marketing for Complex Sales Cycles: Proven Ways to Produce a Continuous Flow of Prospects and Profits with Effective Spam-Free Email System. – М.: , 2008. – 160 с.
  86. James Stephenson, Jason R. Rich. 202 Things You Can Buy and Sell for Big Profits (202 Things You Can Buy & Sell for Big Profits). – М.: , 2008. – 260 с.
  87. Ibp Usa, Dr. Igor S. Oleynik. Employment & Business Opportunities with US Non Profit Organizations, Interested in Russia, NIS and Eastern Europe. – М.: , 2008. – 300 с.
  88. Yang-Im Lee, R.J. Trim. Strategic Marketing Decision-Making in Japanese and South Korean Companies. – М.: , 2008. – 368 с.
  89. Sally J. Patterson, Janel M. Radtke. Strategic Communications for Nonprofit Organization: Seven Steps to Creating a Successful Plan. – М.: , 2009. – 288 с.
  90. Linda J. Popky. Promoting Your Non-Profit: Using Marketing to Help Your Organization Success in a Turbulent Time. – М.: , 2009. – 40 с.
  91. Alexander Chernev. Strategic Marketing Management, 5th Edition. – М.: , 2009. – 292 с.
  92. Barry J. McLeish. Successful Marketing Strategies for Nonprofit Organizations. – М.: , 2010. – 272 с.
  93. Abhijit Dey, Dr.Usha Kiran Rai. Strategic Marketing: In India. – М.: , 2010. – 436 с.
  94. Nick Holliday. Internet Marketing for Architects: Advertising and Promoting Your Architectural Firm Online Using Google, Facebook, YouTube, LinkedIn, Search Engine Optimization ... Click-by-Click Guide Book for an Architect!. – М.: , 2010. – 136 с.
  95. Nick Holliday. Internet Marketing for Accountants: Marketing, Advertising, and Promoting Your Accounting CPA Firm Online Using Google, Facebook, YouTube, LinkedIn, Search ... Guide Book for Accounting Firms!. – М.: , 2010. – 132 с.
  96. Theodocia McLean. Approach Your Non-Profit Board Of Directors With Confidence: A Must Have Workbook For All New Non-Profit Executive Directors or Non-Profit Board Members (Volume 1). – М.: , 2010. – 56 с.
  97. Nick Holliday. Internet Marketing for Cosmetic Plastic Surgeons: The Only Click-by-Click Guide Book for Advertising, Marketing, and Promoting your Cosmetic Plastic Surgery ... Search Engine Optimization (SEO), and More!. – М.: , 2010. – 132 с.
  98. Frank Bradley. Strategic Marketing. – М.: , 2003. – 304 с.
  99. Roger Kaufman. Strategic Planning For Success. – М.: , 2003. – 416 с.
  100. Nick Holliday. Internet Marketing for Photographers: Advertising Your Photography Business Online Using a Website, Google, Facebook, YouTube, Angie's List, Search Engine Optimization (SEO), and More!. – М.: , 2011. – 146 с.
  101. Nick Holliday. Internet Marketing for Pediatricians: Advertising Your Pediatric Practice Online Using a Website, Google, Facebook, YouTube, Angie's List, Search Engine Optimization (SEO), and More. – М.: , 2011. – 144 с.
  102. Strategic Marketing. – М.: , 2008. – 752 с.
  103. Azadeh Bagheri, Mohammad Beheshti. Exploitation of CRM for Strategic Marketing in Higher Education: Creating a Knowledge-based CRM Framework for Swedish Universities. – М.: , 2011. – 104 с.
  104. Spencer L. Seager, Michael R. Slabaugh. Chemistry for Today: General, Organic, and Biochemistry. – М.: , 2010. – 896 с.
  105. John M. Bryson. Strategic Planning for Public Service and Non-Profit Organizations. – М.: , 2010. – 0 с.
  106. Peter F. Drucker. Managing the Non-Profit Organization. – М.: , 2010. – 192 с.
  107. John M. Bryson. Strategic Planning for Public and Nonprofit Organizations. – М.: , 2011. – 528 с.
  108. Kieran Healy. Last Best Gifts – Altruism and the Market for Human Blood and Organs. – М.: , 2006. – 200 с.
  109. Russy D. Sumariwalla. Unified Financial Reporting System for Not–for–Profit Organizations. – М.: , 2000. – 384 с.
  110. Janel M. Radtke. Strategic Communications for Nonprofit Organizations. – М.: , 1998. – 256 с.
  111. Malvern J. Gross. Financial and Accounting Guide for Not–for–Profit Organizations. – М.: , 1998. – 264 с.
  112. Edward J. McMillan CPA, CAE. Model Policies and Procedures for Not–for–Profit Organizations. – М.: , 2003. – 304 с.
  113. Malvern J. Gross. Financial and Accounting Guide for Not–for–Profit Organizations. – М.: , 2005. – 792 с.
  114. Herrington J. Bryce. Financial and Strategic Management for Nonprofit Organizations. – М.: , 2000. – 816 с.
  115. Malvern J. Gross. Financial and Accounting Guide for Not–for–Profit Organizations. – М.: , 1992. – 686 с.
  116. Balaji Singh. Market Research and Strategic Planning for Global Chemical, Petrochemical, and Plastics Industries. – М.: , 2012. – 400 с.
  117. Malvern J. Gross. Financial and Accounting Guide for Not–for–Profit Organizations. – М.: , 1997. – 218 с.
  118. Michael Allison. Strategic Planning for Nonprofit Organizations. – М.: , 1997. – 304 с.
  119. Malvern J. Gross. Financial and Accounting Guide for Not–for–Profit Organizations, 2008 Cumulative Supplement. – М.: , 2008. – 284 с.
  120. Malvern J. Gross. Financial and Accounting Guide for Not–for–Profit Organizations. – М.: , 2002. – 246 с.
  121. Ronald Braswell. Financial Management for Not–For–Profit Organizations. – М.: , 1984. – 420 с.
  122. Malvern J. Gross. Financial and Accounting Guide for Not–for–Profit Organizations, 2004 Cumulative Supplement. – М.: , 2004. – 284 с.
  123. Malvern J. Gross. Financial and Accounting Guide for Not–for–Profit Organizations. – М.: , 1999. – 272 с.
  124. Michael G. Silverman. Compliance Management for Public, Private, or Non-Profit Organizations. – М.: McGraw-Hill, 2011. – 336 с.
  125. Lois P. Frankel. See Jane Lead: 99 Ways for Women to Take Charge at Work. – М.: Business Plus, 2009. – 304 с.
  126. HAMPER. THE ULTIMATE GUIDE TO STRATEGIC MARKETING: REAL WORLD METHODS FOR DEVELOPING SUCCESSFUL, LONG-TERM MARKETING PLANS. – М.: , 2013. –  с.
  127. Zsuzsanna Marosne Kuna. The role of non-profit organisations in the fight against ageism. – М.: LAP Lambert Academic Publishing, 2013. – 72 с.
  128. Swahiba Habib Mndeme. Non profit Private Sector Participation in Tanzania Rural Water Supply. – М.: LAP Lambert Academic Publishing, 2011. – 68 с.
  129. Mary Parker. Building Non-profit Communities Online. – М.: LAP Lambert Academic Publishing, 2012. – 132 с.
  130. Michael Kwame Dzordzormenyoh. Political & Non-Profit Campaign Strategies: A Comparison. – М.: LAP Lambert Academic Publishing, 2014. – 104 с.
  131. Giovanni Tamburrini. Agency Problem in Non-Profit Corporations. – М.: LAP Lambert Academic Publishing, 2011. – 244 с.
  132. Shihong Weng. The Influence of the NPOs on Basic Educational Aid in China. – М.: LAP Lambert Academic Publishing, 2012. – 116 с.
  133. Amina Mushtaq. How Individuals Use Video Marketing As A Tool. – М.: LAP Lambert Academic Publishing, 2013. – 56 с.
  134. Denis Durepos. Accounting for Not-For-Profit Organizations. – М.: LAP Lambert Academic Publishing, 2011. – 96 с.
  135. Mathayo Mkumbo. Impact of advertising as a strategic tool for growth of brand equity. – М.: LAP Lambert Academic Publishing, 2010. – 72 с.
  136. AKINYELE SAMUEL TAIWO. Impact of Strategic Marketing Management. – М.: LAP Lambert Academic Publishing, 2011. – 200 с.
  137. Hammed Oke. Non Profit Distribution Model (NPD)for Social Housing Development. – М.: LAP Lambert Academic Publishing, 2013. – 136 с.
  138. Magdaline Wanjiru. Applying Relationship Marketing. – М.: LAP Lambert Academic Publishing, 2012. – 156 с.
  139. Jaishankar Narayanan. Strategic Planning for NGOs. – М.: LAP Lambert Academic Publishing, 2012. – 96 с.
  140. Amit Bajracharya. Handmade Houses for the Ex-Kamaiyas. – М.: LAP Lambert Academic Publishing, 2011. – 108 с.

Лучшие результаты

Ничего не найдено

Дополнительные результаты

  1. Анализ свойств и явлений Life- и Non-life-бизнеса. Д.В. Рудых, О.Г. Комарда, "Управление в страховой компании", № 2, апрель-июнь 2007.
  2. Практика Европейского Суда по правам человека: принцип правовой определенности или quod licet jovi, non licet bovi?. Ю.Ю. Берестнев, М.В. Виноградов, "Российская юстиция", № 11, ноябрь 2006.
  3. Два монитора извольте, кофе-машину, широкое кресло, свободный график.... интервью с Ю. Малягановой, директором департамента управления персоналом SUP Media, А. Найко, специалистом по подбору персонала компании CUSTIS, А. Шевченко, руководителем отдела по подбору персонала компании Veeam Software в Европе и регионе Emerging Markets. В. Гусева, "Управление персоналом", N 9, май 2012 г.
  4. Мы можем управлять собственными мыслями. интервью с С. Харитоновым, врачом-психотерапевтом, психиатором, кандидатом медицинских наук, старшим научным сотрудником Московского НИИ психиатрии Росздрава РФ, членом-корреспондентом Международной академии наук. МАНЭБ, членом Британского общества когнитивных и поведенческих психотерапевтов. Membership British Association for Behavioural & Cognitive Psychoterapies / BABCP. Ф. Кульпин, "Управление персоналом", N 8, апрель 2011 г.
  5. Значение принципа causa proxima non remota spectatur для страховой юриспруденции в России. А.Ш. Ахмедов, "Юридическая и правовая работа в страховании", N 4, IV квартал 2010 г.
  6. Зачетная реструктуризация долга: институт DEBT-FOR-EQUITY SWAP в России". интервью с М. Григорьевым, старшим юристом корпоративной практики юридической фирмы "Вегас-Лекс". О. Бодрягина, "эж-ЮРИСТ", № 3, январь 2010.
  7. Управление проектами при подборе персонала. PM for HR. Е. Кривов, "Кадровик. Рекрутинг для кадровика", № 9, сентябрь 2008.
  8. О возмещении Non-pecuniary damage в налоговых отношениях. С.А. Ядрихинский, "Законы России: опыт, анализ, практика", № 6, июнь 2008.

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Наталья, 27.10
Спасибо, руководитель одобрил