Commonsense Direct & Digital Marketing Год выпуска: 2007Автор: Drayton BirdИздательство: Kogan PageСтраниц: 434ISBN: 978-0-7494-4760-1, 0749447605Описание Drayton Bird's Commonsense Direct and Digital Marketing needs no introduction to marketers and direct marketers. It is not only seen as the authority on direct marketing execution, but is also widely appreciated for its engaging, non-nonsense style. The latest edition takes the book into new territory - the field of digital marketing. It gives the marketer the tools, techniques and structures needed to produce effective and profitable marketing across the direct marketing spectrum, from simple letter to focused web-based campaigns. For anyone involved in direct marketing, this book provides not just the structure for success but also an energizing insight into the techniques behind some of the world's most successful direct marketing campaigns.
Похожие книги
Damian Ryan, Calvin Jones. Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation. – М.: , 2012. – 297 с. Jane Imber, Betsy-Ann Toffler. Dictionary of Marketing Terms. – М.: Barron's, 2000. – 600 с. Michael Miller. B2B Digital Marketing: Using the Web to Market Directly to Businesses (Que Biz-Tech). – М.: , 2012. – 368 с. Jerry Wind, Vijay Mahajan. Digital Marketing : Global Strategies from the World's Leading Experts. – М.: , 0. – 0 с. Stephen Brown, Anne-Marie Doherty, Bill Clarke. Romancing the Market (Routledge Interpretive Market Research Series). – М.: , 0. – 0 с. Betsy-Ann Toffler, Jane Imber. Dictionary of Marketing Terms (Dictionary of Marketing Terms, 3rd Ed). – М.: , 0. – 0 с. Daniel J. Polito. The Direct Marketing Cookbook : A Recipe for Getting and Keeping Customers. – М.: , 2004. – 0 с. Merlin Stone. Definitive Guide to Direct & Interactive Marketing: How to Select, Reach & Retain the Right Customers. – М.: , 2003. – 0 с. Michelle Vandepass. Marketing for the Holistic Practitioner. – М.: , 2003. – 0 с. Glen Urban. Digital Marketing Strategy: Text and Cases. – М.: , 2003. – 0 с. Lisa S. Spiller, Martin Baier. Contemporary Direct Marketing. – М.: , 2004. – 432 с. Leo Paul Dana. When Economies Change Hands: A Survey Of Entrepreneurship In The Emerging Markets Of Europe From The Balkans to the Baltic States. – М.: , 2005. – 349 с. Drayton Bird. Commonsense Direct & Digital Marketing. – М.: Kogan Page, 2007. – 434 с. Dave Chaffey, Paul Smith. eMarketing eXcellence, Third Edition: Planning and optimising your digital marketing (Emarketing Essentials). – М.: , 2008. – 528 с. T.J. Rohleder. 25 Direct Mail Success Secrets That Can Make You Rich. – М.: , 2008. – 60 с. Rick Mathieson. The On-Demand Brand: 10 Rules for Digital Marketing Success in an Anytime, Everywhere World. – М.: , 2010. – 282 с. Digital Marketing For Dummies. – М.: , . – с. Образцы работ
Задайте свой вопрос по вашей теме
Контакты
Поделиться
Мы в социальных сетях
Реклама
Отзывы
Настя, 26.12 Проверили мои работы, оценки хорошие! Спасибо вам!!! Очень выручили!
