Год выпуска: 2010
Автор: Rick Mathieson
Издательство:
Страниц: 282
ISBN: 0814415725
Описание Call it the digital generation. The iPhone-toting, Facebook-hopping, Twitter-tapping, I-want-what-I-want, how-I-want-it generation. By whatever name, marketers are discovering that connecting with todaya??s elusive, ad-resistant consumer means saying goodbye to a??new media,a?? and hello a??now media.a?? Featuring exclusive insights and inspiration from todaya??s top marketersa??as well as lessons from some of the worlda??s most successful digital marketing initiativesa??this eye-opening book reveals how readers can deliver the kind of blockbuster experiences that 21st century consumers demand. Spanning social networking, augmented reality, advergames, virtual worlds, digital outdoor mobile marketing, and more, this book presents an inside look at digital strategies being deployed by brands like Coca-Cola, Burger King, BMW, Axe Deodorant, NBC Universal, Doritos, and many others. Revealing ten essential secrets for capitalizing on the right mix of digital channels and experiences... |
