Basic Marketing Research (3rd Edition) Год выпуска: 2008Автор: Naresh K MalhotraИздательство: Страниц: 672ISBN: 0136037909Описание Focusing on the interaction between marketing research decisions and marketing management decisions, Malhotra offers a highly contemporary review that enables readers to increase their SPSS and Excel skills. The Early Phases of Marketing Research, Research Design Formulation, Data Collection, Analysis, and Reporting A useful reference for marketing professionals who need to increase their market research skills.
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Луиза, 05.07 позвольте выразить Вам искреннюю благодарность за многолетнее сотрудничество, за своевременность, оперативность и ответственность за предоставленные материалы! Спасибо за взаимопонимание! P.S дипломная работа защищена на отлично : )
