Basic Marketing Research & Qualtrics Pkg (3rd Edition) Год выпуска: 2008Автор: Naresh K. MalhotraИздательство: Страниц: 672ISBN: 013715593XОписание Focusing on the interaction between marketing research decisions and marketing management decisions, Malhotra offers a highly contemporary review that enables readers to increase their SPSS and Excel skills. The Early Phases of Marketing Research, Research Design Formulation, Data Collection, Analysis, and Reporting A useful reference for marketing professionals who need to increase their market research skills.
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Марианна Преподаватель был хорошо удивлен качеством сделанной работы и посулил пять баллов при сдаче. Попросил сделать некоторые доработки.
