Год выпуска: 2008 Автор: Robert Buday, Bernie Thiel Издательство: Страниц: 152 ISBN: 0615224164
Описание
Thoughts on Thought Leadership is a compendium of 13 articles published since 1998 by The Bloom Group LLC, a consulting and marketing firm that has established itself as the thought leader on thought leadership marketing. Over its 148 pages, Bloom Group principals Robert Buday, Bernie Thiel, Susan Buddenbaum and Tim Parker write about how professional services firms can accelerate profitable growth by mastering the emerging discipline of thought leadership. Their articles are organized in three sections: Marketing and Marketing Strategy: Why focus is crucial to the growth of professional firms; how a leading law firm (Squire, Sanders & Dempsey) is becoming a thought leader in its domains; an interview with growth strategy guru Dr. Michael Treacy; and a discussion with two leaders of an association for leading IT services firms (the IT Services Marketing Association). Developing Thought Leadership: The seven hallmarks of thought leadership; how to conduct case study research (the core...
