Elite China: Luxury Consumer Behavior in China Год выпуска: 2008Автор: Pierre Xiao LuИздательство: Страниц: 320ISBN: 0470822678Описание A ground-breaking exploration of the Chinese elite's consumption of luxury products and their attitudes toward luxury goods. Elite China identifies the Chinese luxury product consumers and the characteristics of their luxury consumption, explains the implications for luxury firms and marketers and most importantly, spells out strategies for international luxury brands and Chinese luxury brands to succeed in Chinese market.
Похожие книги
Maxine Berg. Luxury and Pleasure in Eighteenth-Century Britain. – М.: , 2005. – 392 с. Michael R. Solomon, Nancy Rabolt. Consumer Behavior in Fashion. – М.: Prentice Hall, 2008. – 600 с. Pierre Xiao Lu. Elite China: Luxury Consumer Behavior in China. – М.: , 2008. – 320 с. En-Ying Lin. Luxury E-Branding in Greater China: product category, country-of-origin, and authenticity. – М.: , 2010. – 156 с. SCHULTZ. RESEARCH IN CONSUMER BEHAVIOUR VOLUME 8Research in Consumer Behavior (RCB ). – М.: , 2010. – 0 с. Arjun Chaudhuri. Emotion and Reason in Consumer Behavior. – М.: , 2010. – 184 с. R.W. Belk. Research in Consumer Behavior, Volume 9. – М.: , 2010. – 0 с. M WALLENDORF. Wallendorf Readings In ?consumer? Behavior – Indiv Id Groups & Organizations (paper Only). – М.: , 1979. – 474 с. Deborah S Davis. The Consumer Revolution in Urban China (Paper). – М.: , 2000. – 376 с. Sherman Cochran. Chinese Medicine Men – Consumer Culture in China and Southeast Asia. – М.: , 2006. – 202 с. Consumer Behavior. – М.: , 2010. – 576 с. Hong Liu. Imperfect Information and Consumer Behavior in the Health Care Sector. – М.: LAP Lambert Academic Publishing, 2011. – 160 с. QIANPIN LI. CONSUMER BOYCOTTS IN CONTEMPORARY CHINA. – М.: LAP Lambert Academic Publishing, 2010. – 280 с. Silvia Vianello. Online Consumer Behavior in Social Media. – М.: LAP Lambert Academic Publishing, 2010. – 284 с. Duenno Ludissa. Consumer Behavior in the Purchase of Apartments in Tangerang Indonesia. – М.: LAP Lambert Academic Publishing, 2014. – 176 с. En-Ying Lin. Luxury E-Branding in Greater China. – М.: LAP Lambert Academic Publishing, 2010. – 156 с. Jiri Urbanek. Consumer Behavior. – М.: LAP Lambert Academic Publishing, 2010. – 80 с. Образцы работ
Задайте свой вопрос по вашей теме
Контакты
Поделиться
Мы в социальных сетях
Реклама
Отзывы
Анастасия, 10.12 Я полностью доверяю Вам) Еще раз огромное спасибо, что взялись помочь)!!
