Год выпуска: 2008 Автор: David LaBonte Издательство: John Wiley and Sons, Ltd Страниц: 224 ISBN: 978-0-470-35767-5
Описание
What will stop your customers dead in their tracks to take notice of your product? What will make them want to take a closer look? How do you get them to reach out and touch your product, grab it, and not let go? The answer to all these questions, says David LaBonte, is contained in the deceptively simple Shiny Objects Marketing principle: "People, as all creatures, are innately attracted to shiny objects. If you can make your brand, product, or service a shiny object to your customers and prospects, you'll be immensely successful". In "Shiny Objects Marketing: Using Simple Human Instincts to Make Your Brand Irresistible", LaBonte shows you how to turn your products and services into your customers' irresistible shiny objects. LaBonte explains exactly what makes a shiny object - it grabs attention, drives curiosity, demands to be touched, and ultimately demands to be bought. He identifies the obstacles inside and outside of a company that get in the way of a shiny object...
