Год выпуска: 2008 Автор: Christopher Lovelock, Jochen Wirtz, Patricia Chew Издательство: Страниц: 600 ISBN: 9810679955
Описание
Essentials of Services Marketing 1st ed (ESM1) is the only introductory services marketing textbook presented in full color. Written by Lovelock, Wirtz and Chew, this text s presentation of visual learning aids, coupled with the reader-friendly use of language will impress upon students that this is one marketing text clearly written with them in mind. Framework / Approach Existing textbooks simply cover too much and introduce too much information given the limited amount of teaching time. ESM1 takes this all this into consideration and you will find that in this textbook we have: 1. Full-colour visual learning aids that promote the comprehension and recalling of salient points. 2. A broad selection of international case studies from US, Europe and Asia that helps students relate to services marketing and provides them with a global perspective. 3. Expressed theories and concepts in a simple and clear language to aid students understanding. 4. Furnished professors with...
