Essentials of Services Marketing: Concepts, Strategies and Cases Год выпуска: 0Автор: K. Douglas Hoffman, John E. G. BatesonИздательство: Страниц: 0ISBN: 0030288924Описание The primary objective of Essentials of Services Marketing: Concepts, Strategies Cases, 2e is to provide materials that not only introduce the student to the field of services marketing, but also acquaint the student with specific customer service issues.The business world now demands, in addition to traditional business knowledge, increasing employee competence in customer satisfaction, service quality, and customer service - skills that are essential in sustaining the existing customer base.
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Татьянка, 11.07 Добрый день! Вашу работу пересмотрел зав.кафедрой, оценка отлично! Спасибо!
