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Battling Big Box: How Nimble Niche Companies Can Outmaneuver Giant Competitors



Год выпуска: 2009
Автор: Henry Dubroff, Susan J. Marks
Издательство:
Страниц: 256
ISBN: 160163028X
Описание
"The innovation that comes from small, entrepreneurial companies will help our plant survive today's turbulent times. Henry and Susan provide a road map for turning new ideas into long term successes." --Casey Sheahan , CEO Patagonia "Battling Big Box will empower the next generation of eBays, Googles and Tesla Motors, giving entrepreneurs the tools they need to compete and win." --Steve Westly, former California State Controller and former Senior Vice President eBay "The next economic cycle is going to create tremendous challenges, but also some of the best opportunities for business startups in recent memory. Entrepreneurs who can find the right niche and develop the skills needed to run a great business are going to succeed beyond their wildest dreams--just like I did when I started Celestial Seasonings." --Mo Siegel, Founder, Celestial Seasonings Turning any small business into a success is tough. Doing so in a market crowded with Wal-Mart-sized competitors is challenging....


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