Год выпуска: 2009 Автор: Alan Fyall Издательство: Страниц: 354 ISBN: 1906884056
Описание
The combined forces of growing competition, changing patterns of consumption, environmental factors and slowing economic growth mean that the next decade will provide a challenging environment for tourism marketing.This collection of groundbreaking and stimulating chapters that explore innovative marketing operations, interactions and experiences, illustrates how each contributes to the sustainable development of destinations. In this edited collection of reflective, challenging and provacative papers leading international tourism and marketing academic researchers, policy makers and practitioners critically discuss vital contemporary themes relating to innovative marketing operations, interactions and experiences and the means by which each contributes to the sustainable development of destinations.
