Год выпуска: 2006 Автор: Michael Levine Издательство: Business Plus Страниц: 192 ISBN: 978-0-446-69848-1
Описание
This vital, seminal work by Michael Levine proves that businesses get in trouble when they neglect small problems. If a window in a building is broken and left unrepaired, soon all the windows will be shattered, creating a perception of chaos. The same principle applies to business. Attention to detail demonstrates corporate competence-and that the company cares about the consumer. Broken windows-and peeling paint, worn carpets, and dirty restrooms-signal that the business doesn't care. Drawing on real-world examples, from JetBlue's decision to give fliers what they really want to Google's customer-based strategy for breaking out of the pack of Internet search engines, Levine shows how constant vigilance to the tiny details can make or break a business or a brand. With practical tips and advice for all types of businesses, this compelling, breakthrough book in management theory will help countless companies stay ahead of their competition.
