Breakthrough Nonprofit Branding Год выпуска: 2010Автор: Jocelyne DawИздательство: Страниц: 336ISBN: 9780470286913Описание The first book on brands and branding directly written for the nonprofit sector, Building a Breakthrough Nonprofit Brand explains a brand as an organization?s North Star, the guiding principle that underpins the mission and makes it values manifest, not just the way it is presented in marketing communications materials.
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