Entrepreneurial Service Vision in a Franchised Environment: A Home Entertainment Perspective Год выпуска: 2010Автор: Alex MaritzИздательство: Страниц: 452ISBN: 3838351711Описание Franchising is an entrepreneurial option to new venture creation and development; whilst strategic service initiatives are entrepreneurial implementations facilitating sustainability, growth and wealth creation. This book identifies entrepreneurial orientation within a defined franchise system; with synergistic links to a strategic service vision. The outcome is an entrepreneurial service vision incorporating service quality, service profit chain, best practice and innovative implementations toward high-growth.
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