Год выпуска: 2010 Автор: William B. Werther Jr., David Chandler Издательство: Страниц: 448 ISBN: 1412974534
Описание
Strategic Corporate Social Responsibility: Stakeholders in a Global Environment provides faculty and students with a comprehensive, stand-alone text to support traditional and innovative courses at the intersection of corporate social responsibility (CSR), corporate strategy, and public policy. Integral to the book’s unique format is its mix of theory and practical application. After five chapters that provide an overview of the field and its underlying theory, the second half of the book provides a web-based, experiential approach via 24 detailed case studies. The cases provide introductions to a number of contentious debates across the spectrum of CSR topics and culminate with a series of ‘Questions for Discussion and Review’ that are designed to stimulate additional investigation and debate. Adopting a stakeholder perspective, the content and format of this textbook defines CSR within the complex global business environment in which multinational corporations operate today. This...