Год выпуска: 2009 Автор: Philip Meyer Издательство: University of Missouri Press Страниц: 264 ISBN: 978-0-8262-1877-3, 978-0-8262-1858-2
Описание
Five years ago in "The Vanishing Newspaper", Philip Meyer offered the newspaper industry a business model for preserving and stabilizing the social responsibility functions of the press in a way that could outlast technology-driven changes in media forms. Now he has updated this groundbreaking volume, taking current declines in circulation and the number of dailies into consideration and offering a greater variety of ways to save journalism. Meyer's 'influence model' is based on the premise that a newspaper's main product is not news or information, but influence: societal influence, which is not for sale, and commercial influence, which is. The model is supported by an abundance of empirical evidence, including statistical assessments of the quality and influence of the journalist's product, as well as its effects on business success. Meyer now applies this empirical evidence to recent developments, such as the impact of Craigslist and current trends in information technologies. New...
