Advertising and Society Год выпуска: 2008Автор: Carol J. PardunИздательство: Страниц: 224ISBN: 9781405144100Описание Advertising is a central aspect of our culture and our economy. Whether it is used in political campaigns or during the Super Bowl, we cannot deny the pervasive nature of the medium. In the classroom it is becoming increasingly true that whether or not students are planning to work in advertising, they will be engaged with it. Organized in a “point/counterpoint” format, this text examines the impact of advertising on society. It is designed to spark discussion and help students understand the complexities of the issues being presented. Ideal for undergraduate and graduate alike, it features a balance between criticism and practice that is rarely found on the market today.
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Оксана Марина, большое Вам спасибо. Курсовик очень хороший. Вы меня спасли. Я к Вам еще обращусь позже, мне будут нужны еще курсовые работы.
