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Throwing Sheep in the Boardroom


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Год выпуска: 2008
Автор: Matthew Fraser
Издательство:
Страниц: 344
ISBN: 9780470740149
Описание
 Throwing Sheep in the Boardroom is the first book written for a wide audience about the powerful trend that is reshaping your life: the Web 2.0 social networking revolution. Throwing Sheep in the Board is about how the Web 2.0 revolution is transforming your life, your work, and your world. Combining a pop sociology approach with rigorous analysis rich in economic history and organizational behaviour, Matthew Fraser and Soumitra Dutta have written a lively and provocative book about the global popularity of social networking platforms – from MySpace and Facebook to YouTube, Wikipedia and Twitter. Social networking sites are a global phenomenon. Sites like MySpace and Facebook now boast hundreds of millions of members. Online social interaction has become an indispensable part of their daily lives. Fraser and Dutta examine the powerful forces driving this social e–revolution, describe the equally powerful reactions to it, and make predictions about its long–term consequences. ...

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Игорь, 23.05
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