Год выпуска: 2011 Издательство: Страниц: 288 ISBN: 9780071760799
Описание
Got a big idea? Here's how to turn it into big money! Dartmouth University has long been at the epicenter of global entrepreneurship, from the foundation of the world's oil industry and the invention of BASIC to the more whimsical inventions of the games Twister, Cranium, and the Nerf Ball. And at the heart of this is the Dartmouth Entrepreneurial Network (DEN), an organization created in 2000 dedicated to fostering a spirit of innovation by helping people in the Dartmouth community learn about and implement entrepreneurship. In From Idea to Success, DEN founder Gregg Fairbrothers reveals his rules for entrepreneurial thinking. Whether you're planning to develop a new generation of robots or working on smart phone apps, you'll learn how to refine your ideas, test them in the marketplace, refine them further (or abandon them and find a new idea) in light of what you've learned, and make pitch to investors. Fairbrothers provides case studies to...
