Год выпуска: 2011 Издательство: Страниц: 288 ISBN: 9780071664868
Описание
Praise for microMARKETING “Greg presents the greatest hits of social media marketing, a litany of stories designed to persuade you to stop demanding the web conform to your desire for mass—and instead realize that mattering a lot to a few people is worth far more than mattering just a little to everyone.” —SETH GODIN, author of Linchpin “Micromarketing is big marketing. Now anybody can dominate a market. Especially you. So what are you waiting for?” —DAVID MEERMAN SCOTT, bestselling author of The New Rules of Marketing & PR “Makes the case for the death of mass marketing in a compelling way.” — AL RIES, coauthor of War in the Boardroom “microMARKETING offers a hopeful vision for anyone who has ever had to create a great marketing plan without a million-dollar budget or an army of resources.” —ROHIT BHARGAVA, author of Personality Not Included and senior vice president at Ogilvy 360 Digital Influence “Shows...
