Intergrated Marketing Communications Год выпуска: 2011Издательство: Страниц: 672ISBN: 9780077111205Описание Everything communicates. Any action that a company takes will leave an impression on its consumers. Integrated Marketing Communications is about the coherent, consistent and clear use of a company’s communication options. The text provides stude
Похожие книги
Rizwan Ahmad, Rabia Ijaz. The Integrated Marketing Communication and Brand Orientation: Analysis of Fast Moving Consumer Goods (FMCG) Industry. – М.: , 2012. – 100 с. Sylvester O. Monye. The Handbook of International Marketing Communications. – М.: , 0. – 0 с. Successful Marketing Communications: A Practical Guide to Planning and Implementation. – М.: , 0. – 0 с. Terence A. Shimp. Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications. – М.: , 0. – 0 с. Sandra Harner, Tom Zimmerman. Technical Marketing Communication. – М.: , 0. – 0 с. Norman A. Govoni. Dictionary of Marketing Communications. – М.: Sage Publications, 2003. – 256 с. Otto Ottesen. Marketing Communication Management. – М.: Copenhagen Business School Press, 2001. – 358 с. Paul Copley. Marketing Communications Management : Concepts and Theories, Cases and Practices. – М.: , 2004. – 0 с. Chris Fill. Marketing Communications : engagement, strategies and practice (4th Edition). – М.: , 2005. – 0 с. Terence A. Shimp. Advertising, Promotion, and Other Aspects of Integrated Marketing Communications. – М.: , 2006. – 656 с. Marketing Communications: A Reader. – М.: , 2005. – 320 с. Robyn Blakeman. Integrated Marketing Communication: Creative Strategy from Idea to Implementation. – М.: , 2007. – 280 с. Kenneth E. Clow, Donald E. Baack. Integrated Advertising, Promotion, and Marketing Communications (3rd Edition). – М.: , 2006. – 544 с. Steven Pike. Destination Marketing: An Integrated Marketing Communication Approach. – М.: Butterworth-Heinemann, 2008. – 424 с. Antony Young, Lucy Aitken. Profitable Marketing Communications: A Guide to Marketing Return on Investment. – М.: Kogan Page, 2007. – 212 с. Robyn Blakeman. The Bare Bones Introduction to Integrated Marketing Communication. – М.: , 2008. – 288 с. Intergrated Marketing Communications. – М.: , 2011. – 672 с. Образцы работ
Задайте свой вопрос по вашей теме
Контакты
Поделиться
Мы в социальных сетях
Реклама
Отзывы
Анжелика Воспользовалась вашей статьей http://studentochka.ru/editor_76.html об этапах проведения эксперимента, очень понравилось изложение материала. Для человека, который в первый раз сталкивается с этим, очень полезная информация. Спасибо!
