Exotic Visions in Marketing Theory and Practice Год выпуска: 0Автор: Alf H. WalleИздательство: Страниц: 0ISBN: 1567203949Описание An anthropologist, folklorist, and literary critic besides being a marketing professor, Alf H. Walle takes a refreshingly interdisciplinary look at an unexpected topic: the relation of modern social thought to marketing and consumer research. Tracing keyideas back to their intellectual roots, Walle shows how the evolution of social theory, and the controversies it has engendered can and should transform the way marketers approach consumers. He provides a theoretic underpinning for qualitative consumer research and provides the theoretical and methodological overview for qualitative methods in marketing/consumer research that others, such as Shelby Hunt have provided for scientific methods in marketing.
Похожие книги
Simon Chadwick, Dorene Ciletti. Sports Entrepreneurship: Theory and Practice. – М.: , 2012. – 207 с. Kimio Uno, Peter Bartelmus. Environmental Accounting in Theory and Practice (Economy & Environment). – М.: , 0. – 0 с. Thomas Lange. Unemployment in Theory and Practice. – М.: , 0. – 0 с. Michael D. McGinnis, Bloomington Workshop in Political Theory and polic Indiana University. Polycentric Governance and Development: Readings from the Workshop in Political Theory and Policy Analysis (Institutional Analysis). – М.: , 0. – 0 с. Damiano Brigo, Fabio Mercurio. Interest Rate Models - Theory and Practice: With Smile, Inflation and Credit (Springer Finance). – М.: Springer, 2006. – 982 с. Michael D. McGinnis, Bloomington Workshop in Political Theory and polic Indiana University. Polycentricity and Local Public Economies: Readings from the Workshop in Political Theory and Policy Analysis (Institutional Analysis). – М.: , 0. – 0 с. International Symposium in Economic Theory and Econometrics 1996 univ, Carl Chiarella, Steve Keen, Robert Marks, Hermann Schnabl. Commerce, Complexity, and Evolution: Topics in Economics, Finance, Marketing, and Management : Proceedings of the Twelfth International Symposium in E ... Symposia in Economic Theory and Econometrics). – М.: , 0. – 0 с. Alf H. Walle. Exotic Visions in Marketing Theory and Practice. – М.: , 0. – 0 с. Ook Lee. Internet Marketing Research: Theory and Practice. – М.: , 0. – 0 с. Anders Lundstrom. Entrepreneurship Policy: Theory and Practice (International Studies in Entrepreneurship). – М.: , 2005. – 0 с. Kalyan T. Talluri. The Theory and Practice of Revenue Management (International Series in Operations Research & Management Science). – М.: , 2004. – 0 с. Stephen Bainbridge. The New Corporate Governance in Theory and Practice. – М.: , 2008. – 264 с. Eric C. Schwarz. Advanced Theory and Practice in Sport Marketing. – М.: , 2010. – 480 с. Zakaria Zaky,Walaa Shaban and Ahmed Abdel-Hameid Ahmed. Study on some heavy metals in market butter and ghee. – М.: LAP Lambert Academic Publishing, 2014. – 112 с. Appavu Balamurugan S. and Arockia Christopher A.B. Insight into Data Preprocessing: Theory and Practice. – М.: LAP Lambert Academic Publishing, 2012. – 72 с. In-Soo Han and Keun-Yeob Oh. LCD Industry in East Asia. – М.: LAP Lambert Academic Publishing, 2013. – 112 с. Shamim Siddiqui and Julia Roebke. Regional Integration in Theory and Practice. – М.: LAP Lambert Academic Publishing, 2010. – 184 с. Образцы работ
Задайте свой вопрос по вашей теме
Контакты
Поделиться
Мы в социальных сетях
Реклама
Отзывы
Оксана спасибо за сопровождаемую работу и консультации, 21 декабря диплом после консультаций с вами защитила на отлично. Еще раз спасибо.
