Cross-National Consumer Psychographics Год выпуска: 0Автор: Lynn R. KahleИздательство: Страниц: 0ISBN: 0789009803Описание Cross-National Consumer Psychographics provides data from several applications of the List of Values (LOV) coming from various parts of the globe, showing the implications of particular cultures upon consumerism. Through this unique book, you will discover how countries and consumer groups can be segmented and approached based on their social values to help you develop more effective marketing strategies for your products.
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Антон, 04.06 Безмерно благодарен, всё прям как доктор прописал!, ещё раз - огромное спасибо за такую оперативность! ;)
