Marketing for Managers : A Practical Approach Год выпуска: 2004Автор: Leyland F. PittИздательство: Страниц: 0ISBN: 0702159336Описание Book DescriptionDebunking the idea that marketing has to be complicated, this book introduces the issues underlying marketing concepts and strategies. This newly revised edition includes material on competitive advantage, competitive strategies, customerservice, product management, relationship management, and new media. Also addressed is the relationship between marketing, pricing, distribution, and communications. Integrating theory with practical tips, the book also covers the use of the Internet in marketing.
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Павел, 10.06 Спасибо за курсовик - очень хорошая работа. И все мои требования вы удовлетворили. Возможно, я ещё буду обращаться к Вам, несмотря на то, что это последний курс - мне же ещё нужно писать диплом.
