Mastering Marketing Management (Palgrave Master Series) Год выпуска: 2003Автор: Roger CartwrightИздательство: Страниц: 0ISBN: 0333948971Описание Book Description This book explains the role of marketing in modern organizations. Using examples from a variety of sectors, the book guides the reader through all the major aspects of marketing management, and illustrates how marketing is much more than promotion and advertising. Written in a clear, easy to understand style, Mastering Marketing Management shows that marketing is an holistic and integral part of organizational activities.
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Владислав Хочу сказать большое спасибо за написанную Вами работу, которая понравилась преподавателю и мне лично. Надеюсь на дальнейшее сотрудничество.
