Год выпуска: 2004 Издательство: Страниц: 0 ISBN: 0789024616
Описание
Book DescriptionUse these techniques to improve staff performance! Internal Relationship Management: Linking Human Resources to Marketing Performance shows how businesses can develop and maintain positive interactions between managers and employees.This book provides cutting-edge research on the management of internal customers (i.e., employees) that offers practical suggestions to improve internal service, employee performance, and?ultimately?external marketing performance. This useful resource contains many special features to augment the text, including tables, figures, and models. Internal Relationship Management explores key issues, such as: internal relationship management?managing relationships with internal customers human resources activities?actions taken to influence employee attitudes and work-related behaviors career entry?the initial stages of the internal relationship management process organizational...
