Год выпуска: 2011 Автор: Nelson Okorie Издательство: LAP Lambert Academic Publishing Страниц: 136 ISBN: 9783845471631
Описание
Advertising is at the heart of any business success. Successful advertising is all about building a connection between a brand and its consumers. The primary mission of advertisers is to reach prospective customers and influence their awareness, attitudes and buying behavior. This book expounds on the principles and practices of advertising in a modern society. It also expounds on the rudiments of advertising as well as the contemporary trends and strategies in the advertising industry. This book will be advantageous to brand communication and integrated marketing communication students and experts.