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UX in mobile phones to ensure customer satisfaction and loyalty



Год выпуска: 2011
Автор: Kalimullah Khan
Издательство: LAP Lambert Academic Publishing
Страниц: 96
ISBN: 9783844332858
Описание
User experience (UX) is ubiquitous and omnipresent. Technology success is conditional to both subjective and objective requirements satisfaction. It is often very challenging to evaluate UX subjectively, because it includes both pragmatic and hedonic aspects of technology use. Knowing users’ perceptions after a product use is very challenging. Various methodologies are designed to evaluate non-instrumental aspects of technology but still there is a need to evaluate overall UX. Overall UX measures product utility, usability, identity, aesthetics, stimulation and value aspects. Researcher has tried to identify methods and tools to measure Overall users’ experience from all perspectives to improve product form to ensure customer satisfaction and loyalty. For this purpose SDM is employed for the first time to measure overall UX. It is found that SDM is easy, less time consuming, less expert knowledge required and more reliable than surveys and other self reporting techniques....


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