Exploring Consumer Preferences towards fast food Industry, Delhi,India Год выпуска: 2014Автор: Gaurav KalraИздательство: LAP Lambert Academic PublishingСтраниц: 52ISBN: 9783659311635Описание The book has been written in the form of a research project undertaken in order to solve a management decision problem dealt by a new fast food outlet planning to setup its business in Delhi. The book proceeds in a way with secondary data analysis of the industry (Exploratory as well as conclusive), followed by research design for a study conducted in the city, with application of tools like regression as well as factor analysis, & thereby, concludes with suggestions in regard to few important constructs to the new entrant which are actually vital for its operations in Delhi,India.
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Татьяна, 12.04 Работу научный руководитель приняла, отзыв написала положительный. Пока всё отлично, нареканий особых нет. Спасибо большое!
