Год выпуска: 2014 Автор: Yohanes Kisto Lestanto Издательство: LAP Lambert Academic Publishing Страниц: 148 ISBN: 9783659644122
Описание
Nowadays, the marketing strategy is always required to track the trend of the changing time. A changing time will result in an era of globalization, advance in science and technology. This trend has prompted the emergence of the marketing environment to move dynamically, practical and also reactive in following the changes and developments. An emerging trend that is in line with the changing of time is an inflation, which is categorized as a negative trend. Because of that economic downturn, there is a disproportion between income level and living cost that will result to a changing in customer?s shopping behavior and make them become more sensitive toward the price. The growth of the living cost will also escalate the demand of low cost goods or products; and due to that declining of the economic condition, the „value-conscious? shopper is more visible than ever before. Since the customers become more selective in purchasing an adequate quality with the best price product, the need...
