Mapping Retail Spots: A Retail Branding Perspective Год выпуска: 2012Автор: Muhammad AwaisИздательство: LAP Lambert Academic PublishingСтраниц: 56ISBN: 9783848444724Описание With the growing realization that brands are one of a firm’s most valuable intangible assets, branding has emerged as a top management priority in the last decade. This book integrates lessons from branding and retail image research to provide a better understanding of how retailers create their brand images, paying special attention to the role of the manufacturer and private label brand assortment
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