Strategic Knowledge Management as a Competitive Means for Branding Год выпуска: 2012Автор: Arash NajmaeiИздательство: LAP Lambert Academic PublishingСтраниц: 372ISBN: 9783848417155Описание Much has been written about brands and branding. A Powerful brand is specifically important for SMEs. However, small firms do not have sufficient tools to develop strong brands. They instead have a flexible system for acquiring and utilizing knowledge. In this research we examine how these two systems i.e. strategic knowledge management system and branding interact. We develop and text a number of hypotheses using data from a survey of manufacturing firms in Malaysia.
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Юля, 20.02 Большое Вам спасибо. Я посмотрела работу - мне очень понравилось!!! Еще раз СПАСИБО!
