Social Media Marketing-A Strategic Initiative Год выпуска: 2014Автор: Rohit Bansal and Shafali NagpalИздательство: LAP Lambert Academic PublishingСтраниц: 152ISBN: 9783659618574Описание Social Media is transforming all aspects of marketing from brand building,communications and advertising to customization and customer engagement.Researchers and marketers are grappling with the profound impact of the rapidly evolving social media on viral user-generated content, its impact in shaping consumer perceptions and constantly changing landscape for developing business cases to proactively engaging with stakeholders. Over the last few years, the use of online social networks has increased exponentially, with this boom in popularity has also come a rise in the need for marketing through social media.The focus of this book is to discuss various emerging issues in the field of social media marketing.
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Обычная студенточка, 23.09 Мариночка, огромнейшее Вам спасибо за подбор материала. Если честно, я не думала, что в этом мире бесплатно не только поют птички :)
