Год выпуска: 2010 Автор: Faustino Taderera Издательство: LAP Lambert Academic Publishing Страниц: 532 ISBN: 9783838374215
Описание
Faustino Taderera, the celebrity and towering figure, is the finest International Business brains ever produced in Zimbabwe and Africa and the most published business academic, icon and guru nicknamed, "The Tom Peters of Zimbabwe, Africa and the Middle East." His students call him, "The Rumbler, the Caterpillar and the Rollercoaster," mainly for his passion, depth and incisive research in these areas. This book, Sales Management, his 32nd book, is a necessary companion for top CEOs, sales managers and reps and marketing executives in "The Kitchen Cabinet," and covers, among others, topics such as:- sales management in perspective; territory management; overview of world economy and political economy; marketing plans; strategies for the 4 Ps; the world drug problem and sustainable competitive advantage. Faustino Taderera is now one of the world’s most eminent and distinguished researchers consulting for the UN and EU and top world governments. Faustino always says, "Golden fish have no...
